class Google::Apis::DisplayvideoV1::PerformanceGoalBidStrategy
A strategy that automatically adjusts the bid to meet or beat a specified performance goal.
Attributes
The ID of the Custom Bidding Algorithm used by this strategy. Only applicable when performance_goal_type
is set to ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO`. Corresponds to the JSON property `customBiddingAlgorithmId` @return [Fixnum]
The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. Not applicable when performance_goal_type
is set to ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM`. For example, 1500000 represents 1.5 standard units of the currency. Corresponds to the JSON property `maxAverageCpmBidAmountMicros` @return [Fixnum]
Required. The performance goal the bidding strategy will attempt to meet or beat, in micros of the advertiser's currency or in micro of the ROAS (Return On Advertising Spend) value which is also based on advertiser's currency. Must be greater than or equal to a billable unit of the given currency and smaller or equal to upper bounds. Each performance_goal_type
has its upper bound: * when performance_goal_type
is `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA`, upper bound is 10000.00 USD. * when performance_goal_type
is ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC`, upper bound is 1000.00 USD. * when performance_goal_type
is ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM`, upper bound is 1000.00 USD. * when performance_goal_type
is ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO`, upper bound is 1000.00 and lower bound is 0.01. Example: If set to ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM`, the bid price will be based on the probability that each available impression will be viewable. For example, if viewable CPM target is $2 and an impression is 40% likely to be viewable, the bid price will be $0.80 CPM (40% of $2). For example, 1500000 represents 1.5 standard units of the currency or ROAS value. Corresponds to the JSON property `performanceGoalAmountMicros` @return [Fixnum]
Required. The type of the performance goal that the bidding strategy will try to meet or beat. For line item level usage, the value must be one of: * ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA` * ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC` * ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM` * ` BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO`. Corresponds to the JSON property `performanceGoalType` @return [String]
Public Class Methods
# File lib/google/apis/displayvideo_v1/classes.rb, line 8140 def initialize(**args) update!(**args) end
Public Instance Methods
Update properties of this object
# File lib/google/apis/displayvideo_v1/classes.rb, line 8145 def update!(**args) @custom_bidding_algorithm_id = args[:custom_bidding_algorithm_id] if args.key?(:custom_bidding_algorithm_id) @max_average_cpm_bid_amount_micros = args[:max_average_cpm_bid_amount_micros] if args.key?(:max_average_cpm_bid_amount_micros) @performance_goal_amount_micros = args[:performance_goal_amount_micros] if args.key?(:performance_goal_amount_micros) @performance_goal_type = args[:performance_goal_type] if args.key?(:performance_goal_type) end