risk {flexord}R Documentation

Risk Aversion

Description

Survey data from 563 respondents on frequency of risk taking on six different types. Taken from the companion package to Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Dolnicar et al., 2018, doi:10.1007/978-981-10-8818-6).

Usage

data('risk')

Format

A matrix with 563 respondents (rows) and 6 variables (columns) named Recreational, Health, Career, Financial, Safety and Social.

Details

The data was collected by academic researchers using a permission based online panel.

The sample was taken from adult Australian residents who have undertaken at least one holiday in the last year which involved staying away from home for at least four nights.

The respondents were asked: "Which risks have you taken in the past?" and answered on a 5-point scale with options:

The six types of risk were:

Source

Sara Dolnicar.

Data and help page are taken from the companion package to Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Dolnicar et al., 2018, doi:10.1007/978-981-10-8818-6).

URL: https://statistik.boku.ac.at/nachlass_leisch/MSA/

References


[Package flexord version 1.0.0 Index]